Heat. Cold.
Every morning.

Built for people who
take recovery seriously.

Every unit ships curbside, direct from the manufacturer. Installation is available separately. Prices are listed below and at checkout — no quote form, no salesperson, no waiting for a callback. Monthly financing available at checkout.

The Up North Protocol

Three rounds. Before the day starts, not after it.

Repeat three times. Finish on cold.

Buy from a founder,
not a call center.

We're a new company, and we won't pretend otherwise — you'll find no invented reviews here. What you get instead: the owner answering your questions personally, and pricing that doesn't pay for a dealer network. Our first customers become founding owners — a direct line to the founder, lifetime priority support, and their honest reviews featured here first.

What we believe

• Recovery is a daily practice, not a monthly appointment.
• The best sauna is the one twenty feet from your back door.
• If it takes a booking app and a drive, you won't do it in February. February is the whole point.
• Cold is not punishment. It's the fastest way to find out you can do hard things before 7am.
• You should own the building, not rent the hour.
• A wellness membership is a bill that hopes you don't show up.
• Twenty minutes alone outside is not indulgence. It's maintenance.
• Price should be printed, not quoted. If a company won't tell you the number, the number is negotiable and you're going to lose that negotiation.
• Nobody needs a salesman to decide whether they want to be warm.
• Built once, used ten thousand times. Buy accordingly.
• The equipment is not the practice. Plenty of people own a sauna and never sit in it.
• We'd rather have four hundred people who use theirs every morning than four thousand who bought one.